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ao pp
May 12, 2022
In Beauty Forum
Content marketing has taken off since the USA Phone Number List pandemic, according to the B2B research report from the US Content Marketing Institute (CMI)*. There is more budget, more work, and more empathetic content for the customer. What can these developments mean for your B2B content marketing? And how do you effectively adapt USA Phone Number List your marketing strategy to it? In this article, I discuss 5 trends and fresh insights for the coming year. The pandemic reinforced the importance of our content marketing strategy. The commitment to content marketing is now companywide and there is increased collaboration between the sales and marketing team Source the USA Phone Number List B2B Content Marketing Put content marketing firstThe right team structure the USA Phone Number List More budget for content marketing Outsource work to specialists To measure is to know The takeaways of the investigation Put content marketing first In content marketing, your products the USA Phone Number List and sales are not central, but the wishes and interests of your target group. During the pandemic, companies have focused more and more on content marketing, according to the study by CMI. And with success. According to the respondents, the results achieved are in line with their USA Phone Number List goals. The result has mainly been achieved by creating brand awareness of the USA Phone Number List through content marketing, building credibility/trust (75%), and informing the public (70%). It is important that content marketing is about the brand experience as well as customer experience. In short, do what your brand promises with empathy for your USA Phone Number List customers and with maximum conversion. It is of course important that you know your target group well before you work on your content strategy. Read here what else you can expect in the field of B2B content marketing the USA Phone Number List this year.
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