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From there, I checked my coat and bag (this is required of all guests), I was given a playing a card, an ace of hearts specifically, and then I was pointed down a long dark hallway. From there, I was alone. I walked aimlessly for a bit until I came upon a security guard who asked me if I was here alone and if it was my first time. When I answered yes to both questions, he chuckled, shook his head at me and let me along my way. Needless to say this unsettled me a bit, but even more so excited my thrill seeking, fright loving side.
After watching the other bemused guests trickle in and grab drinks for a while, a man finally did appear out of what seemed to be nowhere and called for all guests holding ace cards. We followed obediently into a small, dark room where we were finally given our famous Sleep No More audience member masks. We were then given brief instructions: keep your masks on all evening, no talking for the rest of the night, no phones, anyone who becomes too overwhelmed can return to the lounge at any point, and finally, that fortune favors the bold in the McKittrick.
Sleep No More is an experience that will stick with you for years afterwards. It affects everyone who walks, and at times runs, through it in very personal ways, and in no way that any other theatrical experience could. It is a one-of-a-kind production that will never disappoint and will always leave you wanting more.
As my interestingly-attired friend sat on that couch without her mask, the audience started noticing her, and a small crowd formed. Unsurprisingly, she felt very self-conscious and did her best to look uninteresting. Which only made her more interesting. For some guests that night, she was a performer. What story of loss or acceptance did they see in her profound stillness
The MIT Media Lab collaborated with London-based theater group Punchdrunk to create an online platform connected to their New York City production of Sleep No More. In the live show, masked audience members explore and interact with a rich environment, discovering their own narrative pathways. We developed an online companion world to this real-life experience, through which online participants partner with live audience members to explore the interactive, immersive show together. Pushing the current capabilities of web standards and wireless communications technologies, the system delivered personalized multimedia content allowing each online participant to have a unique experience co-created in real time by his own actions and those of his onsite partner. This project explored original ways of fostering meaningful relationships between online and onsite audience members, enhancing the experiences of both through the affordances that exist only at the intersection of the real and the virtual worlds.
Sleep No More is a successful immersive theatrical production created by the innovative British theater group Punchdrunk. Currently running in New York City, the production tells the story of Shakespeare's Macbeth intertwined with Alfred Hitchcock's 1940 film adaptation of Rebecca, based on the Daphne du Maurier novel of the same name. The New York production is set in the fictionally named McKittrick Hotel, a converted warehouse with a set consisting of over 100 cinematically detailed rooms distributed over the seven story space. Audience members are masked upon entering the experience and instructed to explore but not to speak. The audience proceeds to wander through the space as they please and soon discovers actors who, mostly through dance, enact the story over the course of the three-hour performance.
Punchdrunk approached the Media Lab in the fall of 2011 with the challenge of extending their existing production into an online experience. They provided the caveat that video and imagery of the physical experience falls short of capturing the immersive nature of being there and limits the sense of agency afforded to audience members. The augmented experience that the team at the Media Lab created connected individual audience members online with partners from the audience in the physical space. Each pair ended up following a narrative thread from the show that was further developed for this experience. The online participant interacted through a web interface with a predominantly text-based virtual environment that evoked the spaces of the physical show. The text interface was accompanied by an immersive soundscape that streamed to the user's browser, as well as occasional moments of live and pre-recorded video and still imagery. Each onsite audience member participating in the experience was fitted with a specially enhanced version of the Sleep No More mask that had physiological and environmental sensors as well as bone conduction transducers to reproduce audio inside the participants head without obstructing their ears. The sensor data provided a level of communication about the individual's experience to their online counterpart while the transducers allowed for some communication (triggered based on the circumstance or mediated from the online participant through an actress to meet the conceit of the storyline) back to the onsite participant. Physical portals, actuated props, were installed discreetly throughout the physical set to provide moments of greater connection between the online and onsite participants. When the online audience member occupied the virtual portal space while their onsite partner was in the corresponding physical space, the participants could communicate through the portal object. An initial trial of this extended experience was run over five performances in May of 2012.
As we filed through the passageways, we were told to keep our masks on at all times to intensify the event. With the crowd an anonymous, expressionless blur, you focus more on the performers and on your experience.
Directed by Felix Barrett and Maxine Doyle. Designed by Felix Barrett, Livi Vaughan and Beatrice Minns. Choreography by Maxine Doyle. Sound design, Stephen Dobbie; lighting design, Felix Barrett, Euan Maybank and Austin R. Smith; costumes, David Israel Reynoso. With Phil Atkins, Kelly Bartnik, Sophie Bortolussi, Eric Jackson Bradley, Nicholas Bruder, Ching-I Chang, Hope T. Davis, Stephanie Eaton and others. About 21 / 2 hours. No one younger than 16 permitted. Through June 25 at 530 W. 27th St., New York. Tickets $75-$95. Call 866-811-4111 or visit sleepnomorenyc.com.
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But not having any warning about stars in their midst can lead to major surprises for the otherwise-cool performers, especially during private, one-on-one moments when an actor may unmask an audience member.
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Without a doubt, we all look forward to the day (perhaps before the end of the year, if not even sooner) when face masks will no longer be required at the theater (which can be uncomfortable to wear during a long show). However, were it not for the mask requirement, it is unlikely that Broadway would not have been able to reopen last fall. Performers and backstage and front-of-stage employees, virtually all of whom are unionized, demanded safe working conditions that minimized the risk of exposure to COVID. Also, many audience members would have felt uncomfortable attending without the mask requirement.
On a related topic, some people have lately been complaining about the ushers and house managers who have the unenviable task of enforcing the mask requirement and singling out audience members who have taken off their masks or are not wearing them properly. They are just doing their job. For the record, I have been regularly attending Broadway and Off-Broadway shows since last summer and I have not witnessed a single incident involving an unruly audience member who had to be reprimanded for flouting the mask mandate.
Audiences checking out off-Broadway's interactive theatrical experience Sleep No More over Thanksgiving weekend may have recognized a famous face roaming around the McKittrick Hotel. Broadway veteran and Tony host Neil Patrick Harris, a self-proclaimed fan of the Macbeth-inspired production, befriended the show's producers and convinced them to let him join the Sleep No More cast for an evening. Harris hopped into a porter uniform to interact with the masked crowds exploring the five-story theater space. The actor, who's serving as co-host on Live with Kelly for the week, gushed about the experience with Kelly Ripa, who was in attendance during his performance. Skip ahead to the 7:45 mark to watch Ripa don one of Sleep No More's signature Venetian masks as Harris dishes about his night in the show.
Jonathan Hochwald, Randy Weiner and Arthur Karpati formed production company Emursive with the goal of bringing Macbeth-inspired immersive-theatre-dance mash up Sleep No More to New York City. One might think that such an unusual production, where audience members wear plastic Venetian masks and follow the actors around a vast and detailed set, would meet a quick end as a passing fad or historical curiosity. But in the three years since its opening, demand for Sleep No More has surged without letup. Ticket sales for 2013 were actually stronger than 2012, says Hochwald.
Zack O'Malley Greenburg is senior editor of media & entertainment at Forbe