I am studying marketing and am faced with the question of microenvironmental factors. What specific aspects of a company's internal environment should be considered when developing a marketing strategy? What factors influence a company's ability to adapt to market and competitive changes?
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micro environment factors include the organizational culture, management structure, financial resources and marketing capabilities of the company. Organizational culture shapes the values and behavioral norms of employees, influencing their work and interactions within the company. The management structure determines how effectively decisions are made and marketing strategies are implemented. Financial resources determine a company's ability to invest in marketing and development. Marketing capabilities include brand, product features and ways to interact with customers, defining competitive advantages in the market.